{"id":1816,"date":"2026-02-27T13:27:18","date_gmt":"2026-02-27T12:27:18","guid":{"rendered":"https:\/\/thedigital7.com\/casos-de-estudio\/optica-universitaria\/"},"modified":"2026-03-02T17:31:42","modified_gmt":"2026-03-02T16:31:42","slug":"optica-universitaria","status":"publish","type":"case-studies","link":"https:\/\/thedigital7.com\/en\/case-studies\/optica-universitaria\/","title":{"rendered":"\u00d3ptica Universitaria"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\u00d3ptica Universitaria was facing a pivotal moment: a complex ecommerce platform migration, changes in executive leadership, and the urgent need to fully integrate the digital channel with more than 100 physical stores.<\/p>\n<p>What began as temporary external support evolved into a fully integrated model as part of the internal team, redefining omnichannel strategy and transforming ecommerce into a strategic ally of the brick-and-mortar business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":1813,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[23,36],"class_list":["post-1816","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","category-case-studies","category-retail-en"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/case-studies\/1816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/media\/1813"}],"wp:attachment":[{"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/media?parent=1816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedigital7.com\/en\/wp-json\/wp\/v2\/categories?post=1816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}