Corecel, an ecommerce brand specialized in care and longevity products, needed to structure and professionalize its digital strategy to scale sales sustainably and strengthen its positioning within the industry.

At The Digital 7, we led a comprehensive ecommerce optimization, activated paid channels with a strategic approach, redefined pricing, and developed a content strategy focused on community building, education, and customer retention.

• Objective
  • Optimize ecommerce structure and conversion rate.
  • Activate paid channels strategically and profitably.
  • Improve brand consistency and user experience.
  • Launch promotional campaigns with a results-driven focus.
  • Build community through content and email marketing.
• What
  We Did

  Ecommerce Optimization

  • Review and enhancement of website content and architecture.
    
  • Visual unification and brand identity alignment.
    
  • On-page SEO optimization across categories and product pages.
    
  • Navigation, hierarchy, and user experience improvements.
    
  • Strategic adjustments to product pages (key messaging, benefits, value proposition).
    

  Paid Media & Pricing

  • Technical setup and integration with advertising platforms.
    
  • Development and launch of Meta and Google campaigns.
    
  • Optimization of Shopping Campaigns focused on profitability.
    
  • Strategic pricing analysis and refinement.
    
  • Activation of tactical promotions aligned with business objectives.
    

  Content & Community

  • Design of the email marketing strategy.
    
  • Creation of automated sequences focused on loyalty and repeat purchases.
    
  • Development of educational and value-driven social media content.
    
  • Reinforcement of brand positioning within the longevity sector through a pedagogical and differentiated approach.