Mondocar

  • Services

    BI & Data, Product, Content, Business Lab

  • Country

    Spain

  • Year

    2026

  • Months worked

    6 months (still working)

RESUME

Mondocar, a brand specialized in car subscriptions, optimized its sales funnel and redesigned its sign-up process to improve conversion at the first digital touchpoints.

At The Digital 7 we approached the project with a comprehensive strategic vision: funnel restructuring, lead scoring implementation, CRO optimization in ecommerce, and the development of a content strategy aligned with different buyer persona profiles.

  • Objective
    • Optimize the sales funnel and lead qualification.
    • Improve conversion on the homepage, PDL and PDP.
    • Implement an efficient lead scoring system.
    • Connect with different buyer persona profiles through strategic content.
    • Align marketing and sales under a more scalable model.
  • What
    We Did

    Sales strategy & lead scoring

    • Audit of the existing funnel and identification of friction points.
    • Definition of qualification and segmentation criteria.
    • Implementation of a lead scoring model.
    • Database cleaning and structuring.
    • Alignment of processes between marketing and the sales team.

    CRO optimization

    • Strategic redesign of the homepage focused on conversion.
    • Structural improvements to PDL and PDP.
    • Optimization of visual hierarchy and CTAs.
    • Reduction of friction in forms and key touchpoints.
    • Adjustment of the value proposition according to user intent.

    Content strategy

    • Email marketing: a strategy of sends to the database with promotions and discounts to capture leads, combined with informational and lifestyle content.
    • Social media: a new content strategy prioritizing video and in-house production to give the brand personality, closeness and a more human tone.
    • Collaborations with content creators to gain engagement, views and brand awareness.
    • Definition of editorial lines by buyer persona and alignment of messaging with funnel stages.

    Subscription process redesign

    • Complete redesign of the subscription process, from the vehicle page to final confirmation, consistent across mobile and desktop.
    • Benchmark of analogous flows (vehicle subscription and banking onboarding) for document verification
    • Mapping of technical integrations (scoring and payments) to design loading.
    • New process simplified into just three steps to avoid premature drop-offs and improve funnel conversion.

KeyResults

  • +40%

    Greater clarity in the user journey and improved lead qualification.

  • 30%

    CRO optimization of the eCommerce with direct impact on lead acquisition.

  • 3

    New subscription process reduced to three steps, with lower friction and drop-off.

  • +35%

    Stronger differentiation and clearer value proposition compared to direct competitors.

LEARNINGS

  • A well-structured lead scoring system optimizes sales resources.
  • Early conversion areas are critical in ecommerce.
  • Reducing the sign-up process to three steps and postponing documentation lowers drop-off and improves conversion.
  • Content and conversion must work in an integrated way; strategic alignment is key to scaling.
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